“Beauty Pageant” Gone Wrong

“Beauty Pageant” Gone Wrong

“Marketing leaders and agencies in particular should be aware of RFPs.

Ultimately, such competitions become a “beauty pageant” gone wrong, with each vendor trying to look more attractive than the other.

The effective marketer does not participate in “beauty pageants.” Rather, they help the prospect fall in love.”

-Flint McGlaughlin
MECLABS Institute

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