Dialogue over Monologue

Dialogue over Monologue

“People don’t want to be marketed ‘to’; people want to be communicated ‘with.’

The presentation of the message is not a monologue, it is a dialogue.

It is a (polite) mental conversation; they experience the page as a personality (with a voice).”

-Flint McGlaughlin
MECLABS Institute

Leave a Reply

Your email address will not be published.