“Marketing is an elemental force which can be used to transform the world. It can become a lens with which to understand who you are, how you deliver value, and what you truly believe, and why you believe it.
It can be used as a power to impact and influence people in such a way as to bring enormous good into their lives. When viewed apart from its negative connotation, marketing can become the means to live a rich, purposeful life.
Marketing can be the equivalent of a soft-style martial art.”