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No Expert Marketers

“There are no expert marketers, just experienced marketers and expert testers.”

-Flint McGlaughlin

See Full Lecture: Humanizing your Email Program

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Observations

Truth Revealed in the Lives of Extremists
On Achievement and Physical Athleticism
On the RFP as Beauty Pageant
On the Importance of Capability and Character
On the Danger of Rebranding
On the Connection Between Brand and the Value Proposition
On Marketing as an Expedition into the Mind
On Conversion as the Apex Unit of Transformation
On Marketing and Knowing What You Don’t Know
On the Importance of Embarrassment

Writings

So I Am Writing (I think)
The Web as a Living Laboratory
On the Night of His Last Falling
On the Satisfaction Sought by Philosophy
On the Difference Between Being and Becoming
On the Merciless, Relentless Pressing
Mr. Smith’s One True Talent
Justifying Isaac: Is There a Reasonable Condition wherein Isaac Might Surrender His Life?
Pieces of My Am
I Think My Now Is Dying

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