One Message

One Message

“The prospect can only hear one message at a time. The marketer, who desires to lead the prospect through a series of micro-yes(s), must speak with a single, central message. To do so, we must minimize all the other voices.”

-Flint McGlaughlin 


Learn More: The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition 

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