Politicians, Scientists, Pulpiteers

Politicians, Scientists, Pulpiteers

politicians Scientists Pulpiteers

“If marketing is messaging an offer, then politicians, scientists, and pulpiteers all engage in marketing. In each case, they are asking for a yes – to their candidacy, their theory, or their gospel.”

-Flint McGlaughlin


See Full Lecture: What 15,000 Commercial Experiments Reveal About Why People Are Chosen 

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