Powers True Conversion

Powers True Conversion

“The marketer does not eliminate their self; we seek to empty our self, identifying with the ‘self’ of the prospect. This paradoxical move enables us to achieve that empathetic specificity which powers true conversion.”

-Flint McGlaughlin

 

Learn More: The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition 

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