The Essence of Marketing

The Essence of Marketing

“The essence of marketing is the message. And it is with this message the marketer simplifies the connection between the customer and the company distilling it down to an essential melody – the offer.”

-Flint McGlaughlin


Learn More: The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition 

Leave a Reply

Your email address will not be published.