“Conversion is the point of the marketing spear, but it is not the entire spear. In battle, a sharp point won’t defeat even a dull spear.
We are surrounded with marketers charging into battle with dull, poorly formed spears. They achieve a sort of blunt force trauma; however, it is dull, desperate work.”
-Flint McGlaughlin
MECLABS Institute
The Point of the Spear
The Point of the Spear
