The Point of the Spear

The Point of the Spear

“Conversion is the point of the marketing spear, but it is not the entire spear. In battle, a sharp point won’t defeat even a dull spear.

We are surrounded with marketers charging into battle with dull, poorly formed spears. They achieve a sort of blunt force trauma; however, it is dull, desperate work.”

-Flint McGlaughlin
MECLABS Institute

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