You can see resources related to this Session #12 video at https://meclabs.com/course/lessons/he…
In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline.
Here are some of the most important insights from this class:
• You must learn to predicate customer value
• Make the object of your headline the psychological driver of the offer
• Nouns form the substance of appeal
• Synchronize the gain with the thought sequence
• Choose words which clarify or intensify
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Headline Examples: 3 ways to load your predicate with value
0:19 Check out the comments section of the YouTube video for Effective Headlines: How to write the first 4 words for maximum conversion (https://www.youtube.com/watch?v=FIQ5I…) to see headline optimization suggestions for a newspaper marketing experiment from members of the community
0:45 The winning headline of the newspaper marketing experiment (which helped produce a 181% increase in conversion)
1:26 Position the customer’s “gain” as the direct object of the sentence
4:25 Structure a “receive” or “become” predicate
6:15 Take a headline you are currently working on and put it in the YouTube comments for this video. If you can do so in the next 30 days, Flint and other members of the community will provide conversion optimization ideas.
6:30 Select modifiers to amplify the impact of your message
9:04 Six principles of headline development
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com
This is session #12 from the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.
