In Session #13, Flint McGlaughlin teaches you key headline-writing principles by improving working headlines submitted by students. This session ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.
Here are some of the most important insights from this class:
•Use a spreadsheet to compare your headline’s grammar with your competitors.
•Every headline has a process-level value proposition (we will teach this in future classes).
•Value-proposition-based headlines are powerful for use on a homepage.
•Load the front of the headline with appeal; pack the back of the headline with value-proposition-related distinctive.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Headline Formulas: A step-by-step process for radically transforming your copywriting.
1:10 Running test headlines through an online headline analyzer and comparing them to experimentation results.
3:00 How can we learn to see our headlines through customer eyes?
3:21 Three steps to improving working headlines.
3:25 Providing feedback to a course student’s headline.
4:28 Comparing the headline to competitors.
5:57 Optimize your headline with the six principles of headline development.
9:10 Which one of these predicates will produce the most attention and engagement?
10:04 Help a member of this community by writing your best headline for this website – https://www.illyakitchens.com/ – and adding in the comments section of this video. Flint will try to respond to every comment received during the next seven days.
If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just contact Flint and his team at F.McGlaughlin@MECLABS.com. You can see an example in this week’s session.
This is session #13 from the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.