You can see resources related to this Session #8 video at https://meclabs.com/course/lessons/we…
In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.
By applying the teaching from Session #7 (https://meclabs.com/course/lessons/we…) to a practical example submitted by an entrepreneur/student, McGlaughlin provides a step-by-step guide that shows you how to architect the psychology of your messages for maximum conversion.
Here are some of the most important insights from this class:
• Beware of missing micro-yes transitions
• Beware of micro-yeses in the wrong order
• Beware of micro-yes transitions with insufficient force
• Replace the claim with the reason
• Be clear on exactly what conclusion you are trying to win
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Website Wireframes: See real webpages optimized for marketing conversion
01:21 Learn to identify the three most dangerous errors marketers make on their websites
01:45 Beware of missing micro-yes transitions
03:04 Beware of micro-yes transitions in the wrong order
04:14 Beware of micro-yes transitions with insufficient force
05:56 Learn to architect the psychology of your website with the eight micro-yeses