You can see resources related to this Session #9 video at https://meclabs.com/course/lessons/we…
In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion. Watch now to see all the essential insights and principles of the first eight sessions combined into one cohesive picture.
Here are some of the most important insights from this class:
• Challenge each marketer’s understanding of their role and work
• Help your marketers focus their data into an actionable picture of the prospect
• Draw a clear connection between the prospect and the webpage’s objective
• Plan the best way to achieve the objective by architecting the webpage’s essential psychology
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Website Strategies: 4 ways to prepare your marketing team to increase conversion rates
1:00 Highest-quality conversion
2:18 The key to transformative marketing is a transformed marketer
3:50 Marketer’s Gut Check
4:16 Marketers’ Paradigm Shift
4:48 The Prospect’s Mental Model
5:08 Health insurance case study with a 638% conversion rate increase
6:40 Three-part formula for crafting customer-first objectives
7:40 Eight micro-yes transitions
8:26 Case study showing examples of the use of micro-yes transitions.
