Whether your company is large or small, the principles in this live, interactive session from Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, can help you get the biggest conversion impact from your brand.
For information on how MECLABS can help you calibrate your brand and value proposition for a quick win, see our Quick Win Intensive page: https://meclabs.com/QuickWinIntensive
Here are some key points in the video:
(2:28) Rebranding dangers
(3:50) A real-world example of a successful brand redesign that incorporated its value prop
(14:40) Key principle #1 – Value proposition is an argument; brand is an impression
(15:13) Connecting name, image and slogan to brand impression
(19:22) Key principle #2 – Brand stimulates an impression; the value prop fosters a conclusion.
(21:30) Key principle #3 – Without alignment with the value prop, brand is nullified.
(24:58) Hypnosis in advertisement – Marlboro man example
(33:02) How Aristotle’s syllogism powers brand impression supported by the value prop
(44:07) Summary of key principles
(47:10) Using marketing as a force for positive change
Learn more from Flint with a MECLABS online marketing course. Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization