❗This replay begins @ 2:24
Why you should never delegate the marketing message (and how you can get it right)
Often marketing leaders make the critical mistake of delegating the task of copywriting – DON’T. You can (and should) delegate the crafting of the final words, but it’s your responsibility to get the message right.
In this session, Flint McGlaughlin teaches marketing leaders a framework for thinking through the key movements of your copy.
-The 2,000-year-old story framework that still applies to optimized copy today
-The difference between the message you should control and the words you can delegate
-How to apply the framework to your own pages for dramatic conversion lifts
For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page. https://meclabs.com/QuickWinIntensive