Copywriting for Marketing Leaders

Copywriting for Marketing Leaders

❗This replay begins @ 2:24

Why you should never delegate the marketing message (and how you can get it right)

Often marketing leaders make the critical mistake of delegating the task of copywriting – DON’T. You can (and should) delegate the crafting of the final words, but it’s your responsibility to get the message right.

In this session, Flint McGlaughlin teaches marketing leaders a framework for thinking through the key movements of your copy.

You’ll learn:
-The 2,000-year-old story framework that still applies to optimized copy today
-The difference between the message you should control and the words you can delegate
-How to apply the framework to your own pages for dramatic conversion lifts

For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page.

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