Hidden Friction: The 6 silent killers of conversion

Hidden Friction: The 6 silent killers of conversion

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.

 

There are always the number of form fields, the number of steps in a process, the length of the page itself.

     

    But there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate.

     

    In this Web clinic, Dr. Flint McGlaughlin discussed this “hidden” friction, and how to overcome it.

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