COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying of everything from hand sanitizer to toilet paper.
In the news, we’ve seen how the CDC and global health officials are responding. But, as a marketer, what is your role? What can you do for your company, your brand, your family, and others who are suffering and scared in the world around us?
In this special response to the current emergency, Flint McGlaughlin will be holding a YouTube Live to help bring like-minded marketers together and discuss:
• The unique power we have as marketers
• How to stretch budget, lower cost per acquisition (CPA), and produce results when everything else has been cut
• How to interpret our current product offerings in this new environment and find the opportunity