In this second session, Flint McGlaughlin continues to work through audience pages to help live attendees achieve marketing wins.
Leave your page (or company name) in the comments below, and we’ll try to review them in future sessions.
Here are some key points in the video:
(2:23) Case study example: Cable/media mobile page increased signups by decreasing friction and naming the form.
(9:27) Not all website traffic should convert (UPC defined)
(13:00) Live optimization webpage #1 – mom encouragement guide
(25:26) Example of the power of a name to influence the customer’s perception of value – When the Toothfish’s name was changed, conversion skyrocketed.
(33:00) Live optimization webpage #2 – video wall solutions
(41:50) Live optimization webpage #3 – identity verification
(49:00) Live optimization webpage #4 – virtual reality exercise
(57:22) Summary – Knowledge proverb (attributed to Omar Khayyam)
Check out Part 1: https://youtu.be/rgvSFd3iRu8
Learn more from Flint with a MECLABS online marketing course.
Courses include certification in
• Online Testing
• Value Proposition Development
• Landing Page Optimization
• Email Messaging Optimization