❗This replay begins @ 1:04
Flint McGlaughlin works through audience pages to help live attendees achieve marketing wins.
Leave your page (or company name) in the comments below, and we’ll try to review them in future sessions.
Here are some key points in the video:
(4:00) The knowledge gap between the marketer and the customer
(6:54) Why testing is a necessary evil
(7:33) Results of 3 value prop approaches, we show which one produced the greatest conversion for PRNewswire.
(8:39) Learn more about the Value Proposition (https://youtu.be/HE4-p6VxhUw )
(10:00) Free INFOGRAPHIC-How we build a predictive model of the customer’s decision process (https://marketingexperiments.com/cust…)
(11:24) Live optimization of audience-submitted webpage #1 – exam prep provider
(15:50) Headline mistakes: Talking to customers like human beings, not targets, and more…
(18:35) Visual aspects: font, color and page arrangement faux pas to avoid when designing a webpage.
(28:05) Live optimization webpage #2 – a cleaning system
(32:58) Live optimization webpage #3 – app development course for kids
(38:20) Live optimization webpage #4 – healthy snacks
(40:00) The importance of expressing a clear, believable, exclusive value proposition
(46:22) Live optimization webpage #5 – sales engagement solution
(52:58) Live optimization webpage #6 – fishing lures
(56:16) Summary
Check out Part 2: https://youtu.be/26ivRNDJOOQ
