Most customers are already jaded from broken promises made by marketers. Learn how to get through to them by building trust through your landing page to get that final macro-yes, or conversion, in this Quick Win Clinic.
The best quotes from this Quick Win Clinic:
- “We must move into an ‘add, remove, change mindset’ … ultimately the real question is not, ‘how do I change a site?’ … it is not, ‘how do I get a higher conversion rate?’; it is, ‘what should I add, remove, or change?’”
- “If you have people coming [to your page] who have not truly gone through the sequence of thought that they need to achieve a macro-yes … then the first thing you’ve done is wasted half of your page asking me to take an action I am not ready for …”
- “Here is the problem: we are spending too much of our page trying to look trendy, and trying to look like other websites …”
- “The goal of the site is to get a yes, and to get ‘the right yes,’ and you don’t get that yes by rushing people to a decision they are not ready for …”