There are essentially two ways to increase your website’s performance: (1) Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media, (2) improve the conversion rate of the traffic you’re already getting.
Since many marketers struggle with getting budget for driving traffic, our next Web clinic will help you improve your marketing performance by working with what you already have.
Of course, working with what you already have
means you need to know how to tweak your site for the greatest conversion gain.
To that end, in this clinic replay, Dr. Flint McGlaughlin distilled all of our conversion response optimization research into five landing page changes that can help you improve conversion rates quickly.
