There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don’t, they warn you’ll never learn anything about what works and doesn’t work on your pages.
One problem with this view is testing takes time and resources, and testing one thing at a time is an inefficient way to get lifts. Too many companies start testing in this manner, and quickly realize there is minimal payoff.
However, there is a shortcut to getting large lifts in a relatively short amount of time. This shortcut is what we call a radical redesign.
In this free Web clinic replay, Dr. Flint McGlaughlin taught the methodology behind the radical redesign to help you achieve a greater ROI in less time.