A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.
And, the only variable tested was the subject line.
We’ve seen over and over again in our research that subject lines can have a disproportionately large impact on email opens and (more importantly) clickthrough.
As David Ogilvy said of headlines, if you can get the subject line right, you’ve done around 80% of the work required to get the click.
But, that probably leaves you with a question …
How can I write subject lines that increase clickthrough?
In this Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from the test. He explores what made them work so well, and how you can apply those principles to your own subject lines.
