❗This replay begins @ 0:12
Download a PDF copy (in two sizes) of the Infographic – How to Create a Model of Your Customer’s Mind: https://marketingexperiments.com/cust…
The key to transformed marketing is a transformed marketer. The marketing industry, its technology and its thought leaders all focus on the wrong thing. The key is not to focus on marketing, it’s not even to focus on the customer. The key is to focus on the marketer in a way that enables the marketer to focus on the customer.
Here are some key points in the video:
The importance of having a methodology over a list of tips (2:12)
Headline optimization (7:08)
Form optimization (12:35)
The power of marketing as a positive force for change in the world (17:19)
The marketer as customer philosopher (28:08 )
Beware of de-emphasizing people as technology increases in marketing. (35:15)
Experience a Quick Win Intensive with MECLABS to become a better marketer (45:25)
Live optimization (47:45)
For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page. https://meclabs.com/QuickWinIntensive
