This video episode is part of Session #3 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/
You can see resources related to this video at https://MECLABS.com/FastClass03
In the very first FastClass, Flint McGlaughlin, Founder, MECLABS Institute taught that there is a new class of marketer. They achieve different results because they employ different thinking.
In FastClass Session #3, McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer. The course is fully underwritten by MECLABS, with no cost to participants.
In this session, Flint shares:
• Three keys to help correct our distorted thinking
• Four types of value propositions
• Why people are falling out of your sales and marketing funnel
• How to get micro yeses from your customers that ultimately lead to the macro yes
• Why the marketer cannot drive traffic
You can watch the full video above, or jump ahead to these key takeaways:
00:00 The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results
01:00 If the way you picture marketing is distorted, then the way you practice marketing is disadvantaged.
01:15 How can I correct the distorted concepts, that are keeping me from my mastering my craft as a marketer?
02:29 We need to reverse our image of the funnel.
03:07 Discover how to apply this with real webpages in the next YouTube Live.
03:30 We must overcome the negative resistance of gravity, and draw people into the heart of our message…
04:31 A landing page is powered by a set of interconnected micro-yeses.
04:42 Will you look?
05:00 Will you engage?
05:12 Will you consider?
05:24 Will you exchange?
05:38 We must increase the velocity of the prospect moving UP the funnel against the force of gravity.
05:50 We do not optimize a webpage; we optimize the sequence of thought.
06:32 The marketer overcomes the negative resistance of gravity with the positive force of psychology.
08:05 For every micro yes you are impying an “ask”; for every ask you are giving a reason.
08:50 The key to transformative marketing is a transformed marketer.
Related In-depth Podcast Discussions
How can we correct the distorted concepts that are keeping us from mastering our craft as a marketer?
Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss how to create for yourself a true picture of what marketing is and how you can employ it to serve customers and get business results.
You can listen to the related podcast discussions at https://MECLABS.com/FastClass03.
To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com