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The 3 biggest reasons brand projects fail to positively impact results …
A brand promise is empty without a customer expectation. In fact, a brand, in the most classic sense, is simply the aggregate experience of the value proposition.
In this broadcast, Flint McGlaughlin boils what a brand is down to its essence based on 25+ years of research in the field. Then, he walks through three dangers marketers must avoid to build an effective, sustainable brand.