Your success this year depends upon the difference between actual value and perceived value.
In this live, interactive session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, will teach you how to help customers perceive the value of your products and services by leveraging the power of three elements marketers can use to their advantage.
He’ll also share a real-world example in a case study that shows how an organization communicated the perceived value of its offering through a mobile landing page.
If you would like your landing pages or other marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during the session – send it to us at firstname.lastname@example.org.
Key points in the video:
8:01 Three factors can impact a customer’s perceived value of your offer.
11:02 PVD is the difference between the customer’s perceived value and the actual value.
16:40 Scarcity – Examples of using this internal motivator inappropriately.
22:37 Dark patterns – Negative manipulation used by marketers to achieve an objective in their business.
25:19 Examples of using Scarcity appropriately.
29:10 Influence (celebrity, social proof, authority, etc…) – Examples of using it appropriately.
32:05 Examples of using Story appropriately.
35:33 Value Proposition – Four conclusions to evoke in the mind
“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.” This is the essence of Dr. Flint McGlaughlin’s book, The Marketer as Philosopher
For more information, you can visit https://map.flintmcglaughlin.com
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