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The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change. In this program, Flint McGlaughlin will teach you to deconstruct a headline into its constituent parts and then to intensify the force of its message.
For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page. https://meclabs.com/QuickWinIntensive