❗This replay begins @ 0:12
Flint McGlaughlin teaches the Discovery Triad – a three-step process for designing high impact tests.
Get the previous week’s live A/B test results and learn to compound the impact of your testing program. Last week, we created a hypothesis together and designed an experiment to discover the impact of video thumbnails in your email. This week, discover the results of that test, and work with Flint to learn how to interpret data as we design a new test together.
– View data as behavioral traces
– Combine the IF, BY, WILL, and BECAUSE statements of your hypothesis with the three points of the Discovery Triad.
– Learn to spot validity threats in your test data.
For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page. https://meclabs.com/QuickWinIntensive