Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard. With marketers across the globe dealing with evolving challenges and working from home, MarketingExperiments and MECLABS Institute are holding this YouTube Live event to bring us all together and spark your thinking on how you can pivot your brand based on its value proposition.

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), provides live conversion optimization feedback of audience-submitted pages to help marketers create an effective value proposition expression and find new opportunity.

Key points in the video:

6:41 The origin of Flint’s communication training

11:29 Live optimization – Musictivity Travel site

17:29 Live optimization – Fractal LXP

20:18 MECLABS Conversion heuristic – a quick review

32:19 Live optimization – EasyDITA Technical documentation tool

47:36 Common mistakes marketers make and how to correct them.

53:33 Live optimization – Cecilia’s Plumbing

Related Resources

The economic fallout from the novel coronavirus pandemic necessitates that many companies pivot their value propositions. Join Flint McGlaughlin for a special live version of the MECLABS Value Proposition Development course to learn how to help your company, your clients, and yourself navigate these tricky times.

Here is a free tool to identify the value you deliver customers so you can find new opportunity in the current environment – 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests: Drive better results when you discover what it is about your business that customers love…

The 4 essential levels of value propositions –

4 tools to help you evaluate and craft your value proposition –

How to Model your Customer’s Mind – Get 60 pages of successful case studies after applying the conversion heuristic to get ideas for your own webpages.

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