This video episode is part of Session #1 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/
You can see resources related to this video at https://MECLABS.com/FastClass01.
How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do and create a more effective landing page in the process?
Flint McGlaughlin, Founder of MECLABS Institute, helps you answer these questions in the first class of the “Become a Marketer-Philosopher: Create and optimize high-converting webpages” course. (https://MECLABS.com/fastclass). The course is fully underwritten by MECLABS, with no cost to participants.
In this session, Flint shares:
• Three insights that might transform the way we approach our work tomorrow
• How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization • Four essential growth elements
• Why you should beware of focusing on your lower-converting webpages
• How your highest-converting webpage could be costing you the most moneyYou can watch the full video above, or jump ahead to these key takeaways:
00:00 What Is the Most Important Question to Ask Before Creating a High-Converting Landing Page?
00:46 How can we escape the drudgery of the daily grind and transform our career as a marketer or entrepreneur with meaning and purpose?
01:30 Discover 3 insights that could transform your work
03:26 Beware of going wide with your marketing before going deep with your thinking./
03:47 Adequacy is the enemy of excellence — Peter Drucker
03:55 The marketer-philosopher does not ask “How” before they ask “Why”.
04:04 If I am the ideal customer, why would I purchase from you rather than X, Y or Z?
04:16 You must position the product in the “must consider” set. Shift the argument from “why so” to “why not”…
05:06 Beware of focusing exclusively on your lowest converting pages.
05:45 Your highest converting pages could be costing you the most money.
Related In-depth Podcast Discussions
Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Most Important Question to Ask Before Creating a High-Converting Landing Page in The Marketer as Philosopher podcast.
You can listen to the related podcast discussions at https://MECLABS.com/FastClass01.
To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com