Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

May 24, 2012

Subject Lines Tested: How to write subject lines that double your clickthrough rate

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.   And, the only variable tested was […]
May 24, 2012

Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now

There are essentially two ways to increase your website’s performance: (1) Endlessly drive more traffic to your landing pages with media buys, direct mail sends and […]
May 24, 2012

What Your Customers Want: How to predict customer behavior for maximum ROI

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing […]
May 24, 2012

Hidden Friction: The 6 silent killers of conversion

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.   There are always the number of form fields, […]
May 24, 2012

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet […]
May 24, 2012

Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more…

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report – PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when […]
May 24, 2012

Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If […]