Videos – Page 14 – FlintsNotes

Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

June 19, 2019

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The Myth of the Brand Promise

❗This replay begins @ 1:48 The 3 biggest reasons brand projects fail to positively impact results … A brand promise is empty without a customer expectation. […]

June 12, 2019

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Copywriting for Marketing Leaders

❗This replay begins @ 2:24 Why you should never delegate the marketing message (and how you can get it right) Often marketing leaders make the critical […]

June 6, 2019

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Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Note: This is the edited version of the YouTube Live event, by the same name. What’s the best way to convert ecommerce shoppers into customers? The […]

May 29, 2019

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Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

❗This replay begins @ 4:38 Subscriptions products are growing in popularity for both B2B and B2C corporations. But before you can win the subscription, your marketing […]

May 15, 2019

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Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

❗This replay begins @ 0:52 The average CPA for Facebook ads is around $8.00. The average for Adwords is around $60. But that doesn’t take into […]

May 3, 2019

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Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

❗This replay begins @ 2:38 In this week’s live session, Flint McGlaughlin examines 5 examples where clear communication beat out hype, power words, and persuasion tactics. […]

April 24, 2019

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Unlock the Power of Your A/B Testing Program

❗This replay begins @ 0:12 Flint McGlaughlin teaches the Discovery Triad – a three-step process for designing high impact tests. Get the previous week’s live A/B […]