Videos – Page 11 – FlintsNotes

Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

March 23, 2020

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Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers […]

March 6, 2020

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Get to Yes: Three conversion lessons learned from FBI hostage negotiation

Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand. Hostage negotiator Chris Voss managed […]

March 6, 2020

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Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify conversion

To transform the results you can get with your conversion optimization efforts, Flint McGlaughlin shares a deeper understanding into how customers (and human beings in general) […]

February 5, 2020

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150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

This is part two in our series about effective call-to-action strategies that increase your webpage’s performance. Part one is available here: https://youtu.be/onmRwe7o7Qo We did a meta-analysis […]

January 29, 2020

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150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 […]

January 15, 2020

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Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Last week, Flint McGlaughlin taught about the power of perceived value,. Today he presents a scientific methodology to add bonus value to an offer by showing […]

January 8, 2020

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The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

Your success this year depends upon the difference between actual value and perceived value. In this live, interactive session, Flint McGlaughlin, CEO and Managing Director, MECLABS […]