Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

March 6, 2020
March 6, 2020
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Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify conversion

To transform the results you can get with your conversion optimization efforts, Flint McGlaughlin shares a deeper understanding into how customers (and human beings in general) […]
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February 5, 2020
February 5, 2020
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150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

This is part two in our series about effective call-to-action strategies that increase your webpage’s performance. Part one is available here: https://youtu.be/onmRwe7o7Qo We did a meta-analysis […]
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January 29, 2020
January 29, 2020
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150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 […]
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January 15, 2020
January 15, 2020
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Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Last week, Flint McGlaughlin taught about the power of perceived value,. Today he presents a scientific methodology to add bonus value to an offer by showing […]
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January 8, 2020
January 8, 2020
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The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

Your success this year depends upon the difference between actual value and perceived value. In this live, interactive session, Flint McGlaughlin, CEO and Managing Director, MECLABS […]
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December 4, 2019
December 4, 2019
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The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Too much of what modern marketers call conversion optimization is simply chasing random good ideas. Put a few things in a splitter, run an A/B test, […]
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November 13, 2019
November 13, 2019
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How to Discover What Customers Want on the Next Click: 3 critical skills every marketer must master

Your ultimate goal – a purchase or lead request from the customer – derives from a customer journey. For example, email to landing page to cart. […]
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