Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

August 3, 2021

The Implied Value Proposition: Three ways to transform your sales copy

Is your copy focused on what your company wants customers to do? Or what the customer gets? Flint McGlaughlin teaches marketers how to improve their copy […]
August 3, 2021

Accelerating Lead Capture: Four psychological keys that transform conversion rates

How many wasted words are on your lead capture landing pages? Are they hindering your conversion rates? Flint McGlaughlin shares a quick (but deep) lesson about […]
August 3, 2021

Design Layout: How to structure your web page or email for maximum conversion

Which landing page or email design layout will produce the highest clickthrough? It is a critical question every marketer must answer to maximize the conversion rates […]
September 23, 2020

The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

Some marketers try to discount their way to success. But sustainable marketing success doesn’t come from endless incentives – marketers succeed when they are able to […]
August 26, 2020

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

How would you translate your company’s data and analytics into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can […]
August 11, 2020

The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight

Data-driven marketing has become an increasingly popular topic in the marketing industry. But it’s as easy to be overwhelmed by data as it is to utilize […]
June 10, 2020

The Marketer as Philosopher: Become a Force for the Good (Season 1, Episode 1)

Marketing transcends technology or data or even business. Marketing is the art and science of letting people know when value is created — value that will […]