Quotes – Page 10 – FlintsNotes

Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

February 20, 2016

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Metrics Are the ‘Why So’

“We ‘listen’ to customer data in order to ‘hear’ customer insights. Metrics are not about ‘how many’; metrics are about ‘why so.'” -Flint McGlaughlin Learn […]

February 20, 2016

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Marketers Appeal

“Marketers appeal to the wants that the prospect wants or to the needs that the prospect wants (to meet). Unless the prospect wants what the prospect […]

February 20, 2016

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Clarity Trumps Persuasion

“The marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion.”â -Flint McGlaughlin Learn More: The […]

February 20, 2016

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Marketers Message

“The strength of the marketer’s message is grounded in a single word – ‘because.'” -Flint McGlaughlin Learn More: The Marketer as Philosopher: 40 Brief Reflections on […]

February 20, 2016

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Micro-Yes(s)

“It takes a long unbroken sequence of micro-yes(s) to achieve a macro-yes (the sale), but it takes just a single ‘no’ to undo every single ‘yes.'” […]

February 20, 2016

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The Essence of Marketing

“The essence of marketing is the message. And it is with this message the marketer simplifies the connection between the customer and the company distilling it […]

February 20, 2016

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Relevant, Important, Urgent

“If the message is relevant, then it concerns them. If the message is important, then it concerns them deeply. If the message is urgent, then it […]