Quotes – Page 9 – FlintsNotes

Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

October 22, 2018

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Marketing as a Superpower

“Marketing is misunderstood on so many levels. Ultimately, it is a kind of ‘superpower.’ The world is ruled not by brute force, but rather by elegant […]

March 8, 2016

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Politicians, Scientists, Pulpiteers

“If marketing is messaging an offer, then politicians, scientists, and pulpiteers all engage in marketing. In each case, they are asking for a yes – to […]

March 1, 2016

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Customers’ Get VS Company’s Ask

“Headlines should convey the customers’ ‘get’ before the company’s ‘ask.'” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit Keynote

February 29, 2016

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Expert Marketer VS Expert Consumer

“The more ‘expert’ we become as marketers, the less expert we become as consumers.” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit Keynote

February 26, 2016

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Two Most Important Words

“The two most important words in marketing are ‘So What?’ People are tired of being interrupted by marketing…” -Flint McGlaughlin See Full Lecture: 2016 MarketingSherpa Summit […]

February 26, 2016

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No Expert Marketers

“There are no expert marketers, just experienced marketers and expert testers.” -Flint McGlaughlin See Full Lecture: Humanizing your Email Program

February 20, 2016

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Doing the Right Thing

“Doing the right thing is more important than doing the thing right. The marketer must deliver the right message to the right prospect at the right […]