Videos – Page 24 – FlintsNotes

Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

May 24, 2012

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Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet […]

May 24, 2012

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Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more…

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report – PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when […]

May 24, 2012

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Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If […]

February 16, 2012

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How To Test A Headline

It’s happening in companies across the world as we speak… the highest paid person’s opinion (HiPPO) wins the day in the marketing department. But does the […]

January 4, 2012

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How can I increase leads and maintain lead quality?

A clip from “Session 4: Friction” of the MarketingExperiments Landing Page Optimization certification course. Flint McGlaughlin presented this live in Boston at the MarketingSherpa B2B Summit.

November 4, 2011

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MarketingExperiments Web Clinic (Behind the Scenes)

Web clinics are the primary way MarketingExperiments publishes our research in the field of online testing and optimization. Every three weeks, MarketingExperiments highlights a successful online […]

October 4, 2011

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Flint McGlaughlin (Value Proposition at B2B Summit)

At MarketingSherpa’s 2011 B2B Summit in Boston, Dr. Flint McGlaughlin answers questions submitted by the editor of DemandGen Report on value proposition. Do you have the […]