Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

September 6, 2022

#24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates

You can see resources related to this Session #24 video at https://meclabs.com/course/sessions/c… In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two […]
August 8, 2022

#23 Call to Action Strategy:This marketer changed three words to improve conversion by 300%

Call to Action Strategy: This marketer changed three words to improve conversion by 300% You can see resources related to this Session #23 video at https://meclabs.com/course/sessions/c… […]
July 28, 2022

#22 Call to Action Examples: Compare 5 versions and see a 52% increase in conversion

You can see resources related to this Session #22 video at https://meclabs.com/course/sessions/c… In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls […]
June 22, 2022

#21 Value Proposition Credibility: 3 ways to help people instantly believe your message

Value Proposition Credibility: 3 ways to help people instantly believe your message In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that […]
June 10, 2022

#20 Value Proposition Danger: If you make this mistake your offer’s value does not matter

You can see resources related to this Session #20 video at https://meclabs.com/course/lessons/va… In the previous session, you learned about appeal and exclusivity. In Session #20, Flint […]
June 1, 2022

#19 Value Proposition Power: 3 ways to intensify the force of your value proposition

Value Proposition Power: 3 ways to intensify the force of your value proposition You can see resources related to this Session #19 video at https://meclabs.com/course/lessons/va… In […]
May 18, 2022

#18 Value Proposition Definition: Optimize your conversion rate with this powerful question

You can see resources related to this Session #18 video at https://meclabs.com/course/lessons/va… In Session #18, Flint McGlaughlin teaches a single question you can use to amplify […]