Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…
August 2, 2019
“Marketing is an elemental force which can be used to transform the world. It can become a lens with which to understand who you are, how […]
July 25, 2019
“Companies prosper because they offer to the market an authentic value proposition; companies then suffer because they extend to the market (often through acquisitions) an (increasingly) […]
July 23, 2019
“Marketing as a (philosophic) concept transcends marketing as a (business) term… Politicians, scientists, and pulpiteers all engage in messaging. In each case, they are asking for […]
July 18, 2019
“The marketer who focuses their attention on increasing perceived value but ignores the importance of reducing perceived cost is in danger of creating an offer that […]
July 15, 2019
“The marketer’s goal is not simplicity; the marketer’s goal is clarity. The former is the means to the latter. Simplicity which obscures clarity is lethal to […]
July 12, 2019
“The marketer, as both scientist and poet, transcends the ordinary interrogative, infusing the offer with the power and the elegance of a well-crafted value aphorism – […]
July 8, 2019
“The language of marketing is the language of the mind. The language of the mind is imagery… The marketer does not write copy on a page; […]
