Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…
March 27, 2019
“Marketing leaders and agencies in particular should be aware of RFPs. Ultimately, such competitions become a “beauty pageant” gone wrong, with each vendor trying to look […]
March 14, 2019
“The marketing leader needs to place value on science, but the value of science is dependent on the values of the marketer. Marketers who don’t have […]
February 20, 2019
“In an ecosystem dominated by choice, content becomes marketing and marketing becomes sales. In practice, this means the right content fosters the right conclusions, which drives […]
February 15, 2019
“The leader needs to discern the difference between wisdom and strength, but not be confused by the artificial categories. I have met strong men who are […]
February 12, 2019
“Conversion is the point of the marketing spear, but it is not the entire spear. In battle, a sharp point won’t defeat even a dull spear. […]
January 24, 2019
“All collateral should serve to foster these two conclusion – that ‘you can’ and that ‘you will.’ ‘You can’ translates into capability; ‘you will’ translates into […]
