Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…
July 2, 2019
“Think the new way, or get the old results:1. Don’t think web; think mind2. Don’t think page; think conversation3. Don’t think purchase; think ‘yes’4. Don’t think […]
June 17, 2019
“The marketer cannot manufacture desire or emotion on the part of the prospect. The marketer can only stimulate these two. This is not achieved with hype […]
June 14, 2019
“A company’s future is secured not by persuasion, but rather by innovation.” -Flint McGlaughlinMECLABS Institute
June 6, 2019
“Marketing is the antithesis of compulsion. The marketer tenders an option to a person with the power to choose (free will). Thus, it is the solemn […]
June 3, 2019
“Many marketers worry about their ability to write persuasive copy, but the marketer’s art is not persuasion; it is clarity.” -Flint McGlaughlinMECLABS Institute
May 31, 2019
“People don’t want to be marketed ‘to’; people want to be communicated ‘with.’ The presentation of the message is not a monologue, it is a dialogue. […]
May 22, 2019
“It is empathy that unlocks the marketer’s power to create an attractive message that draws people into stage one of the funnel. If the message is […]
