Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…
November 30, 2018
“You can’t fix a plumbing problem by repairing the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice.” […]
November 28, 2018
“Vision is overrated. Indeed, there is a place for this concept, but it is more important that the leader develop two essential tools: their ‘compass’ and […]
November 27, 2018
“Brand is an impression on the mind. The value proposition is a reason in the mind (to purchase from X instead of Y). The right reason […]
November 19, 2018
“Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change “from-to,” […]
November 14, 2018
“Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant […]
November 12, 2018
“The problem with growth is that by its very nature it creates a sharp, painful contrast between ‘what was’ and ‘what is’; the work/life of the […]
November 8, 2018
“Marketing is the foundation of our being (ontology). Existence is predication, is expression, is communication; existence, in the social dynamic, is marketed.” -Flint McGlaughlinMECLABS Institute
