Videos – Page 12 – FlintsNotes

Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin’s history in broadcast television, visit here.

December 4, 2019

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The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Too much of what modern marketers call conversion optimization is simply chasing random good ideas. Put a few things in a splitter, run an A/B test, […]

November 13, 2019

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How to Discover What Customers Want on the Next Click: 3 critical skills every marketer must master

Your ultimate goal – a purchase or lead request from the customer – derives from a customer journey. For example, email to landing page to cart. […]

November 6, 2019

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Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

In this series, Flint McGlaughlin has been sharing common copywriting mistakes on our webpages and strategies to avoid them. Join us this week as he explains […]

October 30, 2019

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Why 80% of the Words on Our Webpages Are Wrong (Part 2): 6 common copywriting errors

In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct […]

October 23, 2019

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Why 80% of the Words on Our Webpages Are Wrong (Part 1): Learn the #1 key to high-converting copy

If we use all the grand words we can conjure up about our products, will customers believe them? Will those words increase the likelihood of conversion? […]

October 9, 2019

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Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework

“Show me your budget; I’ll show you the problem with your strategy,” said Flint McGlaughlin, CEO and Managing Director, MECLABS Institute. The typical marketing budget process […]

October 2, 2019

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Pricing Strategy: Leveraging customer psychology to maximize average customer value

In this session, Flint McGlaughlin will cover key marketing management topics like:• Where and when to ask for price • Dangerous pricing errors • The relationship […]